Black Lives Matter
The House Of ETHNICITY Cosmetics is a black woman owned, veteran family operated company. Our executive board is made up of 100% family members. Our vision is to establish a brand that focuses on revolutionizing the world of beauty for women of color, helping to serve an underserved market that deserves to be included, empowered, and placed at the forefront of the beauty industry.
It’s this very reason that ETHNICITY Cosmetics was developed to provide not only a platform for women of color to shop on, but also to give women of color a voice, face, and place in the world of beauty.
We stand in GENUINE SUPPORT of the BLACK LIVES MATTER Movement and stand by our community 100%. We too are fighting a battle for change within in the beauty industry, so that our sisters can see more POSITIVE images of beauty from different melanated skin tones.
Let’s UNITE and come together. Embrace our race and keep fighting for equality, inclusion and POSITIVE CHANGE! Your support means so much, and we THANK YOU for supporting ETHNICITY Cosmetics.